Say hello to what might be the simplest
yet most helpful tool to define your brand identity!
Whether you're a startup or a big company - you should try it. It's free.
This tool is based on a branding process developed by Google.
But most importantly: Guaranteed-free of consultant-bullshit.
Let's get started
 
Let's get started! What's your name? *

Here at G+F we are on a first-name basis, so how would you like us to call you?
 
Hi {{answer_55072484}}! What does your company do? *

A phrase or sentence describing your primary business for the next five years. Examples: “Make toothpaste”, “fix cars”, etc.
 
How do you do it?

What’s your secret sauce? What technology or approach sets you apart from the competition? Examples: “Made with all-natural ingredients”, “best-in-class friendly service”, etc.
 
Very few people or companies can clearly articulate why they do what they do. This isn’t about making money  – that’s a result. Why is all about your purpose, cause or belief. Why does your company exist? Why do you get out of bed in the morning? And Why should anyone care?

- Simon Sinek
 
Alright {{answer_55072484}}, Why does your company do what it does?

The why should reflect the core reason your company exists, and it won’t change much over time. You may pivot the business, launch new products, and enter new markets, but your why remains the same. Examples: “Promote healthy living”, “help people get where they need to go”, etc.
 
Sounds good! Now make your why more specific by listing and ranking 3 of your most important company values.

Lots of companies list their values, but very few do the hard work to reduce and prioritize. And prioritization is essential — you’ve got to cut down to just three values and rank them so you have one single most important value. If you have ten or twenty values, anything you do can be considered “on brand”. Knowing your most important value makes decisions easier, clarifies your message, and sets you apart from the competition. It’s hard work but worth it.

 
Top Three Audiences. Whose opinion do you care about? List your top 3 audiences!

(not necessarily in order of importance)
 
First (not necessarily most important) audience goes here:

 
Second audience goes here:

 
Third audience goes here:

 
Personality Definition "Appeal"

There are good reasons to be on the left or right, and it’s even okay if some of your values end up in the middle. But it’s helpful to be strongly opinionated on at least one or two ranges.
 
Personality Definition "Seriousness"

There are good reasons to be on the left or right, and it’s even okay if some of your values end up in the middle. But it’s helpful to be strongly opinionated on at least one or two ranges.
 
Personality Definition "Spirit"

There are good reasons to be on the left or right, and it’s even okay if some of your values end up in the middle. But it’s helpful to be strongly opinionated on at least one or two ranges.
 
Personality Definition "Authority"

There are good reasons to be on the left or right, and it’s even okay if some of your values end up in the middle. But it’s helpful to be strongly opinionated on at least one or two ranges.
 
Personality Definition "Innovation"

There are good reasons to be on the left or right, and it’s even okay if some of your values end up in the middle. But it’s helpful to be strongly opinionated on at least one or two ranges.
Thanks for completing this typeform
Now create your own — it's free, easy & beautiful
Create a <strong>typeform</strong>
Powered by Typeform